UX designers must make a strong case as to why a redesign project is needed. The UX team should show:
what needs to be done
how they are going to do it
what requirements will it take
how long it will take
how much will it cost
the projected ROI based on reasonable assumptions.
Four areas for improvement to elevate the user experience:
Usability (discoverability, navigation, UI standards)
Consistency (UI design, interaction design)
Workflow (user flow, interaction design, efficiency)
Brand perception (quality, trust, confidence)
1 Savings Realized by Improving Usability
Calculating the ROI of UX as a result of a reduction in errors:
(# of errors) x (avg. recovery time) @ (employee cost) x (# of employees) = cost savings
Example:
(2 errors/week) x (60 mins) @ ($30/hour) x (100 employees) = $6,000/week or about $300,000/year in cost savings
2 Savings Realized by Consistency in UX
3 Savings Realized by Workflow Improvements
Calculating the ROI of UX in boosted productivity:
(time saved) @ (employee cost) x (# of employees) = cost savings
Example:
(1 hr/week) @ ($30/hr) x (1000 employees) = $30,000/ week or about $1,500,000/year in cost savings
4 Savings Realized by Brand Perception